Find Your Business Angle at NYU, Part 2

At NYU Shanghai, the Interactive Media and Business (IMB) major teaches students how to amplify the business of innovation through immersive experiences. “I enrolled in IMB because I realized my interest in creating solutions to real-life problems using technology,” says student Erdembileg Chin-Erdene. “For example, I developed an app to fight food waste. It tracks what ingredients the user has in their pantry and suggests recipes based on them. Plus, Shanghai is the perfect environment to pursue a major like IMB. There’s inspiration everywhere for new products and ideas.”

The Business of Entertainment, Media, and Technology (BEMT) is one of NYU’s most popular minors. It’s offered through Stern but available to all NYU students. Additionally, its professors are active participants within the industry they’re teaching. Classes cover topics such as economics, marketing, social media, and management in fields including film, publishing, sports, theatre, and video games. For Ava Ruff, the courses were endlessly fascinating. “One favorite was a course about live events. Our final project was to book, promote, and sell tickets to our own live shows. It was great to gain this knowledge and experience,” she explains. “Also, while I was studying away at NYU Florence, I took a global music trend analysis class. I documented live music around Florence and compared the city’s offerings to those in New York City.”

Across the NYU global network, you can leverage unique citywide and regional connections. These connections will help you explore business from an international perspective as you gain experience and expand your networks. Stern’s Business and Political Economy major enables you to experience the world while learning about the interactions between business, economics, and politics on a global level. What’s more, you’ll spend at least two semesters abroad—one at NYU London and one at NYU Shanghai, with the option to spend a third at the NYU global site of your choice.

The Economics major at NYU Abu Dhabi gives you knowledge you can apply in nearly every facet of global business strategy and offers a global studies track.

And at NYU Shanghai, you can study in one of China’s business centers, home to innovative start-ups as well as some of the world’s largest multinational corporations. NYU Shanghai’s campus is located in the heart of the city’s international business district, giving you easy access to internship opportunities.

Areas of study that can seem the furthest removed from business may overlap more than you think. The Business Studies minor at the College of Arts and Science is available to all undergraduates. It’s specially designed to complement a humanities education. Today’s complex corporate environments require cultural awareness, critical reading skills, creative and logical thinking, solid writing proficiency, and the ability to understand and interact well with people. A humanities education develops all of these skills and more. When combined with the analytical prowess learned through a business education, you will gain a solid foundation for any career. Business Studies classes cover accounting, management, statistics, and a host of electives offered through Stern.

You can also create your own pathway at the Gallatin School of Individualized Study. Anthony Offiah formulated a concentration in fashion and business administration. Here, he conducted a research project entitled “project: DREAMER” for the Martin Luther King, Jr. Scholars Program. “I explored how much a person’s sense of fashion is a result of their environment or societal pressures based on their identity,” he explains. First, Anthony conducted ethnographic interviews. Then, he codesigned their ideal garments and launched a photoshoot that empowered participants to make artistic choices. “This process wasn’t just about getting new clothes. It was also about approaching fashion differently and unlearning how society might put us in certain boxes without our approval.”