Published August 20, 2026
NYU Sport Management: Take the Business of Sport to the Next Level
When Aggie Dent studied all the X’s and O’s, the Bachelor of Science in Sport Management program at the NYU School of Professional Studies’ Preston Robert Tisch Institute for Global Sport was the perfect fit. “After doing my research on the program’s professors and which companies, teams, and leagues they work with, I knew studying the business of sports in New York City would be a once-in-a-lifetime opportunity,” says the alum from Birmingham, Alabama.
Notably, New York City serves as the headquarters for every major North American sports league. It is also home to 11 professional teams in the MLB, NBA/WNBA, NFL, NHL, and MLS franchises. Additionally, the city boasts countless sports-focused talent agencies, marketing and advertising firms, and tech start-ups. Sitting in the center of it all is the Preston Robert Tisch Institute for Global Sport.
A Leading-Edge Sport Management Curriculum
When you study sport management at NYU, you’ll discover all the dynamic possibilities of the sports industry. You’ll also develop the critical-thinking skills necessary to become a leader in an increasingly complex market. Classes include Sports Law, Consumer Behavior, Revenue Generation in Sport, and Sport Marketing. This interdisciplinary approach mimics the industry’s verticals, giving you a solid foundation for any career path.
Furthermore, you’ll benefit from the Tisch Institute’s commitment to the future of sports business. Whether your classes focus on data analysis, globalization, or the emergence of new generations of fans, they’ll prepare you for where the industry is headed, not where it’s been. “We’re like Wayne Gretzky, the famous NHL player, who said, ‘Skate to where the puck is going,’” says Vince Gennaro. He’s the associate dean of the Tisch Institute. “We’re a program focused on the future.”
Make the World Better Through Sports
As a student at the Tisch Institute, you can participate in programs that leverage the power of sports to drive positive change across the globe. Past events include The Final Whistle on Hate with the Chelsea Football Club, a collaboration with the popular UK soccer team; The Power of Sport and Diplomacy with NBA Africa and the Paris-based nonprofit Sport & Démocratie; and service through soccer efforts with Street Soccer USA.
Beyond access to the exceptional faculty, industry connections, and campus resources, Aggie gained an entirely new perspective on sports’ broader impact. “I came to NYU knowing US sports like the back of my hand,” she says. “But this program opened my eyes to the universality of sports. I’m so thankful for the friends and faculty who’ve helped me realize this.”
Leading the Pack in the Business of Esports
According to PwC, revenue from esports across the globe reached $1.72 billion in 2025, and strong upward growth is expected to continue. As an NYU Sport Management major, you’ll have the opportunity to study the business side of this fast-growing sector—and position yourself as a future leader in the esports industry. Check out this innovative esports class that will get you started:
The Business of Esports
“The class offers a holistic view of the esports industry by contextualizing it within both the sports and video game industries. Students will walk away with an understanding of the international business, regulatory, media, and cultural environments surrounding the esports industry and will be prepared to address these topics at any organization.”—Professor Jason Chung
Experience the Industry Up Close
Thanks to their professors’ industry experience and connections, NYU Sport Management students regularly interact, network, and collaborate with top professionals from leading organizations, including:
- Barclays Center
- BITKRAFT
- ESPN
- Formula E
- Madison Square Garden
- The NBA
- The New York Jets
- The New York Mets
- Octagon
- Riot Games
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