NYU Sports Management: Take the Business of Sport to the Next Level

Nathan Healy

NYU sports management students become industry leaders—in one of the world’s leading sports cities

A student playing soccer.
A close-up of a student throwing a football.

 

When Aggie Dent looked at all the X’s and O’s, the Bachelor of Science in Sports Management at the NYU School of Professional Studies’ Preston Robert Tisch Institute for Global Sport was the perfect fit. “After doing my research on the program’s professors and the companies, teams, and leagues they work with, I knew studying the business of sports in New York City would be a once-in-a-lifetime opportunity,” says the junior from Birmingham, Alabama.

Besides being the headquarters of every major North American sports league, New York City is home to a total of eight MLB, NBA, NFL, and NHL franchises as well as countless sports-focused talent agencies, marketing and advertising firms, and tech start-ups. And sitting in the middle of it all is the Tisch Institute.

Sports management students posing in front of a tent.

A Leading-Edge Sports Management Curriculum

When you study sports management at NYU, you’ll experience the dynamic possibilities of the sports industry and develop the critical thinking skills to become a leader in an increasingly complex market. With interdisciplinary classes that include Sports Law, Consumer Behavior, Sports Management Accounting, and Marketing of Sports and Events, the program serves as an industry-specific vertical—giving you a solid foundation for any direction you take in the business of sport. You’ll also benefit from the Tisch Institute’s commitment to paving the way for the future of sports business.

Whether your classes focus on data analysis, globalization, or the emergence of new generations of fans, they prepare you for where the industry is headed, not where it’s been. “We’re like Wayne Gretzky, the famous NHL player, who said, ‘Skate to where the puck is going,’” says Vince Gennaro, associate dean of the Tisch Institute. “We’re a program focused on the future.”

Make the World Better Through Sports

As a student at the Tisch Institute, you also have the opportunity to participate in events and programs that put into action the power of sport to influence positive change across the globe. Past events included Final Whistle on Hate with England’s Chelsea FC; The Power of Sport and Diplomacy with the Paris-based nonprofit Sport and Démocratie and NBA Africa; and Service Through Soccer with Street Soccer USA.

In addition to benefiting from amazing professors, industry connections, and resources, Aggie gained an entirely new perspective on the impact of sports. “I came to NYU knowing U.S. sports like the back of my hand, but this program opened my eyes to the universality of sports. I’m so thankful for the friends and faculty who’ve helped me realize this,” she says. 

A sports management student giving a speech at a conference.
A group of sports management students.

Leading the Pack in the Business of Esports

According to gaming industry analytics firm Newzoo, global esports revenue exceeded $1 billion in 2019. As an NYU sports management student, you have the opportunity to learn about the business side of this fast-growing sport—and prepare to become a leader in the esports industry. Check out these innovative esports classes that will help you get your start.

The Business of Esports
“The class offers a holistic view of the esports industry by contextualizing it within both the sports and video game industries. Students will walk away with an understanding of the international business, regulatory, media, and cultural environments surrounding the esports industry and will be prepared to address these topics at any organization.”—Professor Jason Chung

Entrepreneurship in Esports
Working in groups, students ideate, plan, and develop their own esports-related companies—and pitch their ideas to industry leaders. By leveraging the opportunities created by a new segment of the sports industry, students adopt an entrepreneurial mind-set to help them better identify and address needs in both esports and traditional sports.

Experience the Industry Firsthand

Thanks to their professors’ industry experience and connections, NYU sports management students have talked, networked, and worked with a wide range of sports industry professionals from organizations like:

  • Barclays Center
  • BITKRAFT
  • ESPN
  • Formula E
  • Madison Square Garden
  • The NBA
  • The New York Jets
  • The New York Mets
  • Octagon Sports & Entertainment Agency
  • Riot Games